Aeros

Prohibited Sponsorship
It is when you cannot have a specific sponsor under the umbrella of contracts, rules, laws, etc.

The reason for it is that it may promote something that can kill you. Like smoking, cigarrettes have been banned from advertising in magazines, publications, etc.

Coke is the new sponsor for the Toyota Center, and since the Aeros are one of their tenants, they abide by their own sponsors and their landlord's. If Pepsi wants to sponsor the Aeros, then that may happen, but they will probably be kicked out of the Toyota Center since its their competitor.


Oops, I went on the field trip.
Yesterday, my class went on a field trip to Job Shadow with the well known Houston Aeros. The first thing we did was meet in the conference room and got the opportunity to talk to the man in charge of game operations. He started out down below, just like anywhere you go. He worked as a mascot escort, mascot, director of game operation's assitant, and now is up here! Because the Houston Aeros are a small organization, most of the production is in house. Tickets are printed from the office, calls are made in house. Posters, graphics, logos, pictures, web publishing, all one man- Jason. Video edits, recordings, ideas come from Gabe.

Then we divided into two group to help out with mailing out letters for the boy scouts and join the hanger. The hanger is small and contains not a lot of merchandise because they are not a paying tenant. The Toyota Center is giving then this incentive to stay by giving them this exrta room, and availabilty to show passers that they are located in this building. I learned that management is very strict since it runs on contract. They aren't allowed to roam around the mall to hand out fliers. This limitation is difficut for their market to people on lunch breaks or to tourists who have never seen hockey or seek interest in goiung to a game.

What was emphasized was this in house organization. They work on interns, volunteers, charity since they are small. What is nice about it is that you get to work in so many positions that when you move to a bigger company with a bigger budget alongside, you do not go overboard. It is similar to a how you were raised, and how you act. Well you are used to this smaller company, tht you have the limits mentallly roaming, so that when you make your move to the Texans or Rockets office, it allows you to be more productive with your bigger budget.

Game Time! the game was fun, they only showed ads when their was a timeout or break in the game. The 360 LED Space can be bought out for three minutes like Direct Energy did. This is expensive for them, but it is worth it since all you see is green around, everywhere you look. So in the minds, they have that bit of memory about the direct energy ad!

One thing I noticed were the cowbells. They do not sell them anywhere. People made them at home or whatever. This shows passion for the Aeros. This is a good thing since the more passionate, the more loyal. The more loyal, the more attendance. The more attendance, the more money! Or the louder, the more motivation. The more motivation, the more wins. The more wins, the better reputation. The better reputation, the more expensive the ad times are. The more expensive the ad times are, the more money.
End Results: MORE MONEY!