Thursday, November 20, 2008

Rock On Project!

What did you learn? How did you apply the marketing mix? Who was your target market and how did you choose to position yourself in the market? How did you combine the 7-key functions of marketing in your project?


From this rock on project, I learned the behind the scenes of a band. I thought that the music was the most important part of a band but three times as is important is the planning the tour, and researching everything you need to know to make the best of intentions and decisions. Our target market was towards rock music lovers who were devoted, the classic rock era. We were formed in the late 80's and are touring in the new millenium, yes we really rock that much! My position in this project was geared towards making the pricing, venues, etc. meet the public's eye. Trent was more of the artistic, editing photos guy! This projects showed how the seven key functions in simple tasks that many other bands proceed. Financing was not really a big thing since our tickets and merchandise are just pay and go, not pay as you go. The marketing mix was incorporated in everything else, pricing had to match our consumer's budget and hold their value to our name. T-shirts had to be simple, but hold meaning. Our name symbolizes the golden age of rock, our awards, our induction into the hall of fame, our platinum record. Our cities are big opportunity cities, big opportunities for us to make some money, that is. We chose a variety of venues with large and small seatings to have this diverse audience. Bigger groups give us more pump, reaction, and motivation. But we might lose our voice easily so we need to calm a bit with smaller groups.





To satisfy D-Shawn's concerns: CODY IS THE IDEA GUY!


Here's a lesson about commas that will stick to your brain!

Woman without her man is nothing.

Add two commas...

Woman, without her, man is nothing.

9 comments:

Trent F. said...
This comment has been removed by the author.
Unknown said...

Juice juice juice
its only fair that you talk about every one in the group not just one person
oh and
ps: JUICE

Trent F. said...

It sounds like you learned a lot, your band seems to be awesome i wonder who's idea it was to make them that cool. Probably that cool guy Trent

karla said...

nice nice nice. lol. i agree with what u wrote. and yea a man is nothing without a woman. :P

Jose R. said...

I really liked your blog it really told a lot about your band. You described everything pretty well.

Jarbroni said...

haha hard work done mrs. diep. We all had fun with this project, I like the ideas we created an how we put them together for a awesome band!!

Isamar said...

Wow!!! I really like ur blog!!! It tells me all the information That I needed to know!! And yes I agree with you and Karla!! A man is nothing without a woman!! :D LOL

cristiano said...

wow this had to be the longest i've seen it sounds like you learnd a lot throughout this project

csizzle09 said...

nice work but omg JUICE you only talk about one perosn